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Hot Tips
Last installment, Jim Rucker shared four ways to improve your website. This installment includes another four tips for you.
5. Optimize your videos – Video SEO is one of the most powerful things you can do right now to get more attention from those fickle search engines. A properly optimized video can get to the top of the search engines in days as opposed to weeks or months for a whole new website to show up anywhere near the first page. And your videos can carry a strong, succinct message to John Q. Public, optimized for a particular set of keywords, that maybe your main website hasn’t already been fully optimized for yet. Added bonus – properly using video SEO will also allow you to successfully market for sales inc entives that have shorter lead times and programs that you are trying to enact at a moment’s notice.
6. Start a library of videos for your website – Why not use video to reassure your prospects that they should choose you over the guy down the street? Believe it or not, your testimonials page is one of the most popular stops for your website visitors right behind the inventory and specials pages. And let’s face it…if you don’t toot your own horn, it’s likely no one else will do it for you. Start compiling a strong library of video testimonials of happy customers and try to mix it up with a variety of customer types and now he would never go anywhere else,
You can also post these testimonials on third party rating sites like CarFolks.com.
You can also use video to introduce each of your departments or even to present a special message from the Owner or GM. Added bonus – optimize each and every one of them and post them on several other sites linking back to your main website so that they come up in search results when one is looking for you.
7. Social Media is your friend – With the advent of numerous social media websites and their amazing popularity, it is easy, and inexpensive, to keep an updated profile of your company in front of the masses while at the same time, providing some truly effective off-site link building for your dealership website. There’s no time to waste. Set up accounts on MySpace, Facebook, Twitter and any others you can think of (All the cool kids are doing it. Lol) and have them link back to your main website. If you’re unsure how these things work, ask your teenager and they’ll give you the 411. It’s easy, instant, and best of all, free! The important part is to make sure that all of those pages are kept up to date with your current specials, manufacturer incentives and promotional events. Added bonus – by setting up different social media pages for individual departments in the dealership and cross promoting all of them, you can multiply this strategy’s effectiveness.
8. Get yourself some optimized landing pages - While the majority of Dealer websites focus on getting visitors to the homepage and then having them click through several times to their point of interest, this approach has proven ineffective and in direct opposition to a well thought out SEO approach for websites with many products and topics. Additionally, a single home page cannot be optimized for every topic and still be relevant to all. A different approach is needed…one that is both user-friendly AND effective on the search engines. Making separate, independently well-optimized landing pages for each of the profit centers within a dealership will allow each department to finally enjoy an individualized online presence while providing a website that is truly representative of the entire dealership – not one that is driven solely by new car sales. Added bonus – this strategy will increase the visibility to all the departments in the dealership, decrease the bounce rate on your website and provide a better shopping experience for consumers. It’s a win-win-win.
Previous Tips Article
Jim Rucker works for TK Carsites and and is a website SEO, SEM, Social Media expert. You can reach him at TK Carsites.
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